Creating effective content for Amazon A+
At alphabetique, we use our expertise in storytelling and brand positioning to help our clients define compelling product stories that reinfoce the brand and everything it does. In this case, we explore how to communicate different STAEDTLER product ranges and how to highlight the specific product features for digital use. Our effective use of the Amazon A+ tool showcases the product‘s unique value: with strong visuals and emotional product copy, we inspire and convince the customers to click and buy. This content allows STAEDTLER to grow their conversion rates, help their customers to understand the products and their benefits – resulting in better purchase decisions. Customers understand the brand story and how the products differentiate from the competition.
Adding in-depth descriptions, rich imagery and your unique brand story with the help of the A+ content tool drives brand affinity. Used effectively, product detail pages can result in higher conversion rates as well as increased traffic and sales.