How to make STAEDTLER products stand out in the highly competitive world of Amazon? Our first step was to lay down a solid foundation: every good pen and pencil needs a good story.
Using the Amazon A+ Content tool – which enables brand owners to detail product features in an advanced way – we presented the STAEDTLER products with a bang: easy to understand and inspiring. After working out a complete concept, we created inspiring descriptions accompanied by emotional high-quality images that fit the brand story. By maintaining a consistent style and language, the content helps STAEDTLER to increase traffic, conversion rate and sales.
In the fast-moving world of online shopping, a recognizable and valuable brand identity is the key to success.