We’re especially proud that our pro bono work for „echt fürth“ was awarded a prize in the category “B2C: Schaufenstergestaltung“ from Deutscher Agenturpreis 2020. We’re happy to help highlight the importance of youth support and participation and give the politically committed young people in Fürth a nice design for their work space.
When Echt Fürth invited us to design and illustrate a large window mural for their HQ, we jumped at the chance. Located in the historic Franconian city centre of Fürth, this agency for democracy and youth participation encourages young people to become politically active.
Our concept featured a hidden objects–doodle–aesthetic inspired by the important work Echt Fürth does: by mixing together drawings of the historic city architecture and fantastical creatures, we created an over four meter wide window illustration. Recognizing the agency as a melting pot of different ideas and cultures, we used visual humor to remind people how important political activism is. We want to engage young Franconians, create opportunities for shared conversation and mutual inspiration, make them chuckle and leave them thinking.
Hundreds of people see our illustration every day as they walk by the windows. We hope it brightens their day a bit! If it makes them think – even better!