When eflow Europe – a Berlin-based e-bike manufacturer – approached us to create their new print and digital presence, we were stoked. We created the concept, content and strategy that helped them present their unique products with a fresh breeze. Drawing inspiration from eflow’s e-bikes, we kept the design contemporary, cohesive and compelling. Guaranteeing excellent information architecture and user-friendliness both on- and offline, their e-bikes shine in the best light.
Brands like eflow make e-bikes appeal to a younger mainstream. Only a mix of both traditional and digital communication will convince the target group.