When we partnered up with Paul & Owl’s, our mission was clear: introduce this new sportswear brand to the world! How to set them apart? Strong storytelling! Starting with analyzing the market, we defined the brand’s positioning and architecture to target females who love fitness. Paul & Owl’s brand story is the basis for the visual and verbal identity, the media placement strategy and all the necessary marketing materials.
To persist in a fast-moving retail market, your brand needs distinctive personality and a clear-cut message.