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Paul & Owl
Getting smart about sportswear

Brand Identity + Communications, Content + Social Media, Corporate Design, Storytelling + Copywriting, Strategy + Concept, Webdesign

Branding

When we partnered up with Paul & Owl’s, our mission was clear: introduce this new sportswear brand to the world! How to set them apart? Strong storytelling! Starting with analyzing the market, we defined the brand’s positioning and architecture to target females who love fitness. Paul & Owl’s brand story is the basis for the visual and verbal identity, the media placement strategy and all the necessary marketing materials.

Paul and Owl image photo girls training sportswaer gym cardio
Paul and Owl logo black white
Paul and Owl image photo girls fun training sportswaer

To persist in a fast-moving retail market, your brand needs distinctive personality and a clear-cut message.

Paul and Owl website sportswear sports