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STAEDTLER Mars GmbH
A story to tell

Packaging

For the Design Journey range, we crafted an easy-to-follow tutorial and inspiring packaging: combining two unique products – FIMO leather-effect that looks and feel similar to real leather and the Lumocolor pencils that have a chalk-like finish – this content inspires the STAEDLTER customers to follow along and realize their own pencil case in a trendy Boho-look. From concept, copy, art direction and shooting of the set – alphabetique helped STAEDLTER from start to finish in creating valuable, personal communication for their customers.

STAEDTLER Design Journey Boho set
STAEDTLER Design Journey Boho set - Drawing with graphics tablet
STAEDTLER Design Journey Boho set - Drawing with graphics tablet

A lot of people struggle to draw and create because they think they aren’t good enough. With these step-by-step tutorials we show them how to create something beautiful in a few simple steps.

STAEDTLER Design Journey Boho set close up
AEG Frostschutzkampagne Haustechnik
STAEDTLER Design Journey Boho Set Image Editing