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STAEDTLER Mars GmbH & Co. KG
LIGHTS, CAMERA, ACTION.

Art Direction, Brand Identity + Communications, Storytelling + Copywriting, Strategy + Concept, Translation, Videography + Photography

Crossmedia video tutorials

Translating real-time conversations, presentations and informations to text and pictures is the essence of Graphic Recording. Partnering with STAEDTLER, we created four custom videos to show how their Lumocolor flipchart and whiteboard markers can be used for this visualization technique: illustrator Dr. Wolgang Irber leads the viewers through the basics, tips & tricks as well as the suitable STAEDTLER products.


From filming, in-house editing, bilingual and flexible copy as well as art direction, we connect these videos – adaptable to all digital plattforms – with existing information and print collateral. This allows customers to dive deeper into the Lumocolor products and helps them visualize information on their own.

staedtler graphic recording filmshoot flipchart video tutorial

staedtler graphic recording filmshoot whiteboard video tutorial behind the scenes
staedtler graphic recording filmshoot product display behind the scenes
staedtler graphic recording filmshoot whiteboard video tutorial closeup

staedtler graphic recording flipchart video website mockup