Staedtler – one of the world’s leading manufacturers of creative products – is built on inspiration, innovation, responsibility, quality and sustainability. In 2018 they approached us to create a long-lasting and inspiring recruitment campaign. After analyzing existing HR ads, we evolved and crafted their communication into accessible recruitment materials – by making it personal! This was key to attract new talents while also honoring their loyal employees. Following this strategy through – from concept, design and wording – the new HR campaign comes with a simpler imagery while letting the familiar STAEDLTER personality and ethos shine. Scalable for all media, intern or extern, this campaign shows the company as an attractive and caring employer.
Recruitment campaigns are all about marketing: make it creative, engaging, personal and focus on the needs and desires of your target groups.