STAEDTLER Mars GmbH
Mapping out information
Brand + Information Architecture, Brand Identity + Communications, Graphics + Illustration, Layout + Print Production, Storytelling + Copywriting, Translation
Be it an overview of the newest trends in creative learning, the results of a survey or important product information: data visualization and infographics help communicate complex, educational or scientific data in a deeper, comprehensive way. As a long standing partner of STAEDTLER, we regularly have the pleasure to create graphics and maps for visualizing information on a variety of different topics. Always focussing on why an item is significant and what the criteria is, we conceptualize a clear information architecture behind each layout. While staying true to the company’s identity, we treat data as a creative material: translating the data into drawings, we combine hand-drawn illustrations, infographics and type with photos to communicate in a more emotional, playful and inspiring way.
Rather than confront the reader with bewildering insights, our approach helps them to observe, analyze and understand information.